![]() Other tech companies have their own incubator teams like Meta with NPE. Prior to Shuffles, TwoTwenty created Pinterest TV (opens in new tab), an in-app video service where people can watch original content and shop featured products. The division launched in November 2021 (opens in new tab) and its name is a reference to where Pinterest first started in Palo Alto, California. Pinterest expansionĪs the representative puts it, TwoTwenty (opens in new tab) is “Pinterest’s innovative incubator team” meaning that it's the part of the company that comes up with new apps and ideas. ![]() What was revealed by the Pinterest spokesperson is that Shuffles is a creation of the platform's TwoTwenty team. However, Pinterest is playing its cards close to the chest.Ī spokesperson got back to us and said “As this app is in its initial test phase, we don’t have any additional details to share on the record at this moment.”įostering that creative outlet does seem to be a major drive for Pinterest as the spokesperson continues by saying “With more people coming to our platform for creative inspiration, we’re continuously experimenting with new ways to help Pinners and Creators bring their ideas to life.” We reached out to Pinterest to see if we could get more information about the app like when will it launch for Android and when will it leave the testing phase. However, it’s unknown when more people will be added. There is a waitlist that people can join to eventually gain access. The app is currently exclusive to iOS, and according to TechCrunch (opens in new tab), it’s invite-only.
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